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Enhancing social marketing through happiness management: the power of intrapreneurship, digital innovation, and creativity

Salazar-Altamirano, Mario Alberto, Galván Vela, Esthela, Ravina-Ripoll, Rafael
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Abstract

This study explores the relationships among intrapreneurship, creativity, digital innovation, and workplace happiness management. Surveys of 208 Mexican employees in 2023 were analysed using AMOS V.26...

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Reaseach Gate

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Keywords: happiness management; marketing social; intrapreneurship; creativity; digital innovation.

DOI

https://doi.org/10.1504/IJIMA.2026.10080700

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https://repositorio.cetys.mx/handle/60000/2050

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Abr 26May 26Jun 26Jul 26Ago 26Sep 26Oct 26
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