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Reshaping Marketing Science in Wholesaling and Retailing

López-Leyva, Josué Aarón, Murillo-Aviña, Gloria Janeth, Mellink-Méndez, Sialia Karina, Beltrán Rocha, Lucía
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The lack of knowledge of the Centennial generation's characteristics, particularly their learning styles, affects the B2C buyer's journey efficiency with research offering little insight into their re...

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Keywords: Kolb's LearningCentennials

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https://repositorio.cetys.mx/handle/60000/1876

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13: 9798369361450
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