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"Centennials' happiness and sustainable packaging: ATPB approach to consumer behaviour" / La felicidad de los centenarios y los envases sostenibles: un enfoque TCP del comportamiento del consumidor.
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Objective:This research examines the purchase intention of products with sustainable packaging among centennials, integrating consumer happiness as a mediator within the framework o...
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BJMkt Brazilian Journal of marketing
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Except where otherwised noted, this item's license is described as Atribución-NoComercial-CompartirIgual 2.5 México