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The harketing-happiness paradox: exploring technological consumer behavior = La paradoja del marketing y la felicidad: explorando el comportamiento del consumidor tecnológico

Ahumada-Tello, Eduardo, Galván Vela, Esthela, Ravina-Ripoll, Rafael, Tobar-Pesántez, Luis Bayardo
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Abstract

Este estudio explora la paradoja marketing- felicidad en el sector tecnológico de México, analizando la felicidad del consumidor impulsada por el consumo de productos. A través del modelado de ecuacio...

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Universidad de Navarra

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Keywords: Paradoja Marketing-FelicidadFelicidad ConsumidorImpactos emocionalesEstrategias de MarketingComportamiento de consumidor

DOI

https://doi.org/10.15581/015.XXVIII.1.19-52

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https://repositorio.cetys.mx/handle/60000/1919

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Atribución-NoComercial-CompartirIgual 2.5 México
Except where otherwised noted, this item's license is described as Atribución-NoComercial-CompartirIgual 2.5 México
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