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Qualitative approach to determine competitiveness factors in craft breweries: evidence from Mexico

Cortina-Calderón, Karina Guadalupe, Delgado-Rivas, Jesús Gerardo, Ravina-Ripoll, Rafael, Galván Vela, Esthela
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The craft beer industry is part of a sector that has experienced gradual growth in Mexico in recent years, thanks to the refinement of grape cultivation techniques and wine production. However, the li...

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Keywords: CompetitivenessCraft breweriesBeerQualitative approachGrounded theoryMexico

DOI

10.1504/IJMDM.2024.10052295

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https://repositorio.cetys.mx/handle/60000/1798

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Atribución-NoComercial-CompartirIgual 2.5 México
Except where otherwised noted, this item's license is described as Atribución-NoComercial-CompartirIgual 2.5 México
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