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A thousand ways to understand happiness in the economy of the european union’s “next generation” funds a comprehensive vision under the lens of social marketing, history and happiness management
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In the era of the European Union’s Next Generation funds, there is little academic work that empirically explores the happiness management-social marketing construct from the perspective of the strate...
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Ravina-Ripoll, R., Galván-Vela, E. and Galiano-Coronial, A. (2022). What does happiness teach us in the next generation era: A bibliometric review of the happiness management and social marketing constructs. In J. Marcheana-Dominguez, R. Ravina-Ripoll and A. Galiano-Coronil (eds). A Thousand Ways to Understand Happiness in the Economy of the European Union´s “Next Generation” Funds: A comprehensive visions under the lens of social marketing, history and happiness management, pp. 7-29
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