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Título : Perceived Vulnerability in Consumer Ethnocentrism
Otros títulos : International Journal of Business and Social Research
Autor : Wise, Jorge
Palabras clave : Consumer Ethnocentrism,;Consumer Preference,;Domestic Products,;Mexico,;Perceived Vulnerability.
Fecha de publicación : 3-dic-2017
Citación : 11;7
Resumen : This research establishes that the consumer’s perceived vulnerability to a threat is a relevant variable that modifies the preference for domestic origin products. Many times, consumers balance their personal well-being with their sense of in-group identity, particularly when their preference for domestic products above foreign ones is expected. This study demonstrates that perceived vulnerability to a threat such as damaging one’s personal well-being is a relevant factor when consumers express their preference for domestic products.
metadata.dc.description.url: https://www.thejournalofbusiness.org/index.php/site/article/view/1083
URI : https://repositorio.cetys.mx/handle/60000/69
ISSN : 2164-2559
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