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Influencia de las emociones en la compra de vino por enoturistas en el nuevo mundo del vino: el caso de México
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Un objetivo de las vinícolas es vender, pero se desconoce el rol de las emociones en la decisión de compra de vino. El objetivo de este estudio es analizar la importancia de emociones positivas, negat...
ABSTRACT. Wineries aim to sell, but the role of emotions on wine purchase intention is unclear. The objective of this study is to analyze the importance of positive, negativ...
ABSTRACT. Wineries aim to sell, but the role of emotions on wine purchase intention is unclear. The objective of this study is to analyze the importance of positive, negativ...
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Cuadernos de Turismo
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Except where otherwised noted, this item's license is described as Atribución-NoComercial-CompartirIgual 2.5 México