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La influencia de las emociones producidas en la compra de cerveza artesanal de turistas en México

Meraz-Ruiz, Lino, Pérez Cruz, Omar Alejandro, Cabrera-Flores, Mayer Rainiero
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Abstract

Las cervecerías están utilizando el cerveturismo para vender directamente a los consumidores y desarrollar valor de marca. El objetivo de este estudio es determinar las emociones positivas y negativas...

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Revista de Contaduría y Administración

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Keywords: emociones; cerveturismo; intención de compa; cerveza artesanal

DOI

http://dx.doi.org/10.22201/fca.24488410e.2025.5220

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https://repositorio.cetys.mx/handle/60000/2092

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Abr 26May 26Jun 26Jul 26Ago 26Sep 26Oct 26
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