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Lego® Serious Play® Sustainable Growth Strategies for Entrepreneurial Venture Tourism and Regional Development
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This chapter describes the experience of a group of graduate students using Lego® Serious Play® (LSP) and design thinking as tools to learn the value proposition concept to promote the regional develo...
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Chapter 6
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Ponce-Camacho, M. A. & Lopez-Leyva, J. A. (2023). Lego® Serious Play®: Design Thinking as a Tool to Teach the Value Proposition Concept to Promote the Regional Development of Creative Industries. In A. Masouras, C. Papademetriou, D. Belias, & S. Anastasiadou (Eds.), Sustainable Growth Strategies for Entrepreneurial Venture Tourism and Regional Development (pp. 93-106). IGI Global. https://doi.org/10.4018/978-1-6684-6055-9.ch006
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Except where otherwised noted, this item's license is described as Atribución-NoComercial-CompartirIgual 2.5 México