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Enhancing Online Art Purchasing Decision using Virtual Try-On
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Abstract
This study aims to measure how Virtual Try-On (VTO) impacts customer
satisfaction, attitudes, and purchasing decisions when buying art pieces in an online art
gallery. VTO is the use of augmented re...
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Except where otherwised noted, this item's license is described as Atribución-NoComercial-CompartirIgual 2.5 México