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Effects of perceived service quality, website quality, and reputation on purchase intention: the mediating and moderating roles of trust and perceived risk in online shopping

Sikandar Ali, Qalati
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Globally, there is an increasing trend in online shopping, which is considered a critical preference due to the wide reach of the internet. Internet usage has been continuously growing for two decad...

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Keywords: Perceived service qualityPerceived website qualityPerceived reputationTrustOnline shoppingPerceived risk

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https://repositorio.cetys.mx/handle/60000/931

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Atribución-NoComercial-CompartirIgual 2.5 México
Except where otherwised noted, this item's license is described as Atribución-NoComercial-CompartirIgual 2.5 México
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