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An emic-etic-emic research cycle for understanding context in under-researched countries
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Given the importance of understanding the context of management issues in the world, this article discusses the role of both emic (developing culture-specific concepts) and etic (applying concepts acr...
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Sage Journal
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Except where otherwised noted, this item's license is described as Atribución-NoComercial-CompartirIgual 2.5 México