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Título : An emic-etic-emic research cycle for understanding context in under-researched countries
Otros títulos : Cross cultural management
Autor : Galperin, Bella
Punnett, Betty Jane
Lituchy, Terri R.
Palabras clave : Emic;Etic;Multi-method research;International management;Mixed methods;Decolonial approaches
Sede: Campus Mexicali
Fecha de publicación : 2022
Citación : vol. 22;núm. 1
Resumen : Given the importance of understanding the context of management issues in the world, this article discusses the role of both emic (developing culture-specific concepts) and etic (applying concepts across cultures) research in the international management literature. This paper proposes a more comprehensive mixed methods research cycle that can provide researchers with a deeper understanding of the context in under-researched countries. Using a decolonial lens, this theoretical paper proposes that an emic-etic-emic cycle is the best way to disaggregate contextual issues in organizational research, particularly when dealing with human issues in management. By examining a research project on leadership in Africa and the African diaspora from decolonial perspective, our proposed emic-etic-emic cycle (1) stresses the importance of using an emic approach in addition to the dominant etic approach in cross-cultural management; (2) provides researchers with a deeper understanding of context in under-researched countries; and (3) contributes to decolonial approaches to management, which call for a symmetrical dialogue across borders which decentralizes the dominant Western approach, and provides a deeper understanding of management from an indigenous and local perspective. Contextualizing research using the emic-etic-emic cycle can enhance rigor and relevance of the research.
metadata.dc.description.url: https://journals.sagepub.com/doi/10.1177/14705958221075534
URI : https://repositorio.cetys.mx/handle/60000/1731
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