https://repositorio.cetys.mx/handle/60000/1352 2026-02-18T01:40:14Z 2026-02-18T01:40:14Z Pérez Núñez, Sylvia Mónica Zapletalováb, Šárka Martínez Flores, Raúl Woolfolk-Ruiz, Diana E. Iqbale, Taskeen https://repositorio.cetys.mx/handle/60000/1835 2025-08-29T00:50:35Z

Title: Undergraduate student´s values priorities as evidence of higher education for sustainable business, a cross-cultural study Authors: Pérez Núñez, Sylvia Mónica; Zapletalováb, Šárka; Martínez Flores, Raúl; Woolfolk-Ruiz, Diana E.; Iqbale, Taskeen Abstract: This article explores the relationship between personal sustainable values and higher education for sustainable entrepreneurship in a cross-cultural context. It examines how values and academic training converge to promote sustainable business practices. To support this analysis, the value profiles of freshmen and senior students from Mexican and European universities were studied, highlighting the importance of values as a key component in educating sustainability-oriented business professionals. Empirical evidence shows that sustainability-related values become increasingly important as students advance in their education, particularly within cultural contexts prioritizing sustainable development. These findings underscore the relevance of this educational approach.

Pérez Núñez, Sylvia Mónica Martínez Flores, Raúl Woolfolk-Ruiz, Diana E. https://repositorio.cetys.mx/handle/60000/1441 2025-08-29T00:49:30Z 2022-09-22T00:00:00Z

Title: Benevolence and universalism as sustainable entrepreneurship mindset triggers on undergraduate students Authors: Pérez Núñez, Sylvia Mónica; Martínez Flores, Raúl; Woolfolk-Ruiz, Diana E. Abstract: The purpose of this study is to statistically measure the differences between the values perception of first and fourth-year undergraduate students by evaluating the relative importance of the values of the self-transcendence spectrum, universalism, and benevolence as triggers of the sustainable entrepreneur’s mindset. Educating for sustainability means students’ engagement in projects and initiatives that nurture a sustainable mindset. Values do matter when it comes to sustainability focus business. Using the Schwartz human value scale to address values at the heart of education for sustainability, and a sample of 236 undergraduate students, we found evidence that the value of benevolence moves up the scale on the values profile once the fourth-year students are exposed to projects and initiatives that nurture the development of students´ sustainable mindset. Understanding the values profile of undergraduate students should help those on the frontlines of entrepreneurial education identify and develop entrepreneurs’ mindsets in addressing sustainable challenges.

2022-09-22T00:00:00Z Martínez-Rocha, Rubén F. https://repositorio.cetys.mx/handle/60000/1386 2025-09-04T14:37:23Z 2022-01-01T00:00:00Z

Title: Integridad académica vista desde la cultura de la información Authors: Martínez-Rocha, Rubén F. Description: Datos de campo de investigación en cultura de información.

2022-01-01T00:00:00Z